Tata Motors optimising structure to speed up product launches

With a view to adapt to the fast changing demands in the automobile market, Tata Motors is optimising its organisational structure in order to speed up introduction of new products.
The company, which is gearing up for a big play in the SUV space with its upcoming Hexa slated to be launched early next year, is benchmarking itself with global best practices in areas of technology, design and quality.
"We have set our path on implementing the new passenger vehicle strategy and are underway in optimising our organisational structure to bring simplicity, speed and agility in our operations to crunch 'go to market' timelines," Tata Motors Chief Executive Officer and Managing Director Guenter Butschek told reporters here.

The automotive industry is clearly witnessing some exciting times particularly for the SUV segment and Hexa is just the beginning and the company is ready for the future, he added.
Butschek, who has been at the helm of the company for the last eight months, said the company has been putting a lot of effort in getting future ready.
"Personally for me, it's been eight exciting months at Tata Motors now but it feels like a long time as we have been putting in a lot of commitment to set our path right for the future, as part of our transformation journey," he said.

Commenting on the launch of upcoming flagship Hexa, Butschek said it will communicate with the world boldly as it is prepared to make its own statement and position in the market.

"We have consistently created new categories and are geared up with relentless vigour and optimism to deliver exciting innovations in the days to come. In order to be future ready, we are aware that we need to be benchmarking ourselves with global best practices in the areas of technology, design and quality," he said.
The company has taken a leap with the Hexa in terms of bringing the most advanced technologies and first-of-its-kind features such as first-in class super drive modes which gives the vehicle multiple personalities based on the terrain or drive requirement, he added.

The vehicle, which would be launched in January next year, comes with Varicor 400 engine with class leading 400 Nm of torque and many more features, Butschek said.