"Our focus is to help our customers touch, feel and experience the product (Tata Nexon), which in turn would enhance the customer purchase experience and further strengthen the brand perception," Tata Motors Head (Marketing, Passenger Vehicle) Vivek Srivatsa said.
Tata Motors will roll-out the 'Nexon Skill Arena' on September 16 and 17, starting from Kolkata. The company will launch more such experiential activities in nine other cities, including in Gurugram, Bengaluru, Chandigarh, Chennai and Jaipur.
The company started advance bookings for the Tata Nexon on September 11.
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