Tata Sky launches a new interactive service

Direct-to-home operator Tata Sky today launched a new interactive service, 'Tata Sky Classic Cinema', in partnership with film content and entertainment business provider Shemaroo.
"The service is targeted at not only the lovers of classic films but also gives the audience of today an opportunity to connect with the glorious era of Indian cinema," Tata Sky Chief Commercial Officer Pallavi Puri said.
The new service will also feature created content such as interviews and movies of a legendary artist through the month, biographies of legends, apart from the classic movies.
"The service is designed specially to reconnect the golden era of Bollywood with today's audience. The programming of the service includes shows created by our team and movies that have gone missing from television," Shemaroo Entertainment director Hiren Gada said.

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FCB India appoints Vikas Parihar as digital integration president

* Marketing communications firm FCB India today said it has appointed Vikas Parihar as president - digital integration.
Parihar in this role will be driving digital transformation and business, partnering individual CEOs, implementing global digital practices and providing strategic leadership for digital integration.
He will be based out of Mumbai and will report to FCB India Group Chairman and CEO Rohit Ohri.
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Moglix launches affordable GST tool for manufacturing sector * Ratan Tata-backed B2B e-commerce marketplace Moglix announced the launch of Green GST - a SAAS-based GST application solution for manufacturing units across India.

Aimed at improving transparency and digitisation in the manufacturing space, the tool will provide organisations with end-to-end Goods and Services Tax (GST) compliance support, Moglix said in a statement here.
The Green GST solution will be offered free of cost for a 30-day trial period to a user or companies with turnover below USD 4 million, it said.
Post the trial, the service will be chargeable, at subsidised costs related to GST Suvidha Provider (GSP) transaction, it said.
The cost will be valid for up to 2,400 invoices a year for a single user.
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Livspace invests Rs 25 cr in online to offline initiatives * Home interior design and execution platform Livspace has opened four flagship virtual reality-enabled design centres across top metro cities to bring an omnichannel design experience to homeowners.

The company expects the design centres to consolidate its position in the home design space, it said in a statement.
The centres in Bengaluru, Mumbai, Delhi and Gurgaon add to existing footprint of 11 experience facilities so far.
The company expects to collectively launch 25 such setups through 2018, and double its revenues by mid-2018, it added.
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YuppTV collaborates with Fox Star Studios for movie content * Internet-based TV streaming service provider YuppTV today said it has partnered with Fox Star Studios to offer the latter's movies on its on-demand movie platform YuppFlix.
Commenting on the non-exclusive association with Fox Star Studios, YuppTV founder and CEO Uday Reddy said, "The association will enable us to offer the best movie catalogue by Fox Star Studios on our platform. We shall further continue to include the latest movies in our offerings and are affirmative that the users will enjoy the best movie catalogue on YuppFlix.