Tata Steel today launched 'Aashiyana', a web portal to meet the varied needs of individual home building customers.
The portal will help individual home builders, the core customer segment for Tata Tiscon, a Rs 5,800-crore retail brand, the company said in a statement.
"I am confident that Aashiyana's offerings, including its convenient e-commerce platform, will enable Tata Steel to expand its retail footprint and grow its revenue from the B2C segment in India," Tata Steel VP (Marketing & Sales), Peeyush Gupta, said.
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