The star-studded "Bad Blood" music video won the video of the year award and was also announced the best collaboration.
The other two trophies for Swift, 25, came in the form of best female video and pop video for her superhit track "Blank Space".
While Lamar, 28, won in the best cinematography category for "Never Catch Me" with Flying Lotus and best direction for "Alright".
Nicki Minaj won the best hip-hop video award for "Anaconda". Best male video honour went to Mark Ronson and singer Bruno Mars for "Uptown Funk".
West also received the Michael Jackson Video Vanguard Award, reported Us magazine.
For his number "So Many Pros", Snoop Dogg won the best art direction award. R&B queen, who was nominated in five categories, took home just one award-- best editing for her track "7/11".
Pop punk band 5 Seconds of Summer's "She's Kinda Hot" was announced the Song of the Summer. Fetty Wap was announced as the artist to watch.
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