TBZ forays into e-commerce with Snapdeal tie-up

Jewellery firm Tribhovandas Bhimji Zaveri (TBZ) today announced its e-marketplace venture with Snapdeal to sell its range of diamond jewellery and gold coins.
"With digital and e-commerce wave sweeping India, our iconic brand 'TBZ-The Original' ties up with e-commerce major Snapdeal to showcase its diamond jewellery range in a first-ever e-tailing initiative for the brand," TBZ Chairman and Managing Director Shrikant Zaveri said in a statement here.
"With this partnership, Gen-Next can now access the latest TBZ-The Original's diamond collections on their web-enabled devices anytime anywhere," he said.
TBZ-The Original offers convenience to its customers and to a whole new class of buyers going beyond its existing retail network.

Snapdeal SVP (Partnerships & Strategic Initiatives) Tony Navin said, "Jewellery is one of the fastest growing categories on Snapdeal. With the launch of TBZ's exclusive collection on Snapdeal, we are excited to bring our customers a vast array of choices from a certified and reputed jewellery design brand and expand our designer jewellery and accessory portfolio."
"We are working closely with the TBZ team and with this partnership, TBZ can now reach newer markets through Snapdeal's pan-India reach," Navin added.