German consumer electronics brand Telefunken has entered the Indian TV market in partnership with Videotex International, an original equipment manufacturing player in the television LED segment.
Telefunken has introduced seven stock keeping units (SKUs), which include both smart TVs and non-smart range of LED TVs, in association with e-commerce player Amazon, said a statement.
Commenting on the development Videotex International Director Arjun Bajaj said: "Videotex is excited to bring Telefunken, the German legacy of over 115 years to India. Our goal is to bring superior technology to the Indian consumers and we aim to acquire 5 per cent market share."
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