French electronics brand Thomson today announced its re-entry into the Indian market with its range of 'aggressively priced' smart LED TVs that will compete with the likes of Xiaomi and Vu.
The company, whose television sets will be manufactured in India by its brand licensee - Super Plastronics, unveiled three models with prices starting at Rs 13,490 (32-inch TV).
"With the launch, we aim to capture 6-7 per cent of the total TV market share and make Thomson the number one online smart TV brand in India," Super Plastronics CEO Avneet Singh Marwah told reporters here.
He added that the company is investing Rs 150 crore in its three manufacturing units at -- Noida, Una and Jammu to upgrade the facilities.
Apart from Thomson, Super Plastronics holds licence for other brands like Kodak TV, Crown and SVK.
"We have already planned to put one more manufacturing line of LED TV by next quarter in order to offer Indian consumer products that are at par with global standards," he said.
Marwah further said: "We aim to touch Rs 500 crore turnover in FY 2018-19."
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