The deceased are identified as Bajrang Malviya (30), Jagdish Malviya (25) and Sandhya.
The accident occurred on Chhapiheda-Jirapur road when Bajrang and two others were headed to Borband village in bordering Rajasthan on the bike after celebrating holi in Chhapiheda, said Chhapiheda Police Station in charge J S Thakur.
Those accompanying Bajrang were injured and subsequently admitted in the district hospital in Rajgarh by the police.
While Jagdish was driving another bike, Sandhya and another person were riding pillion. The deceased duo were residents of Jirapur town, the officer said.
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