Addressing a workshop of its state conveners for the party's 'Mahasampark Abhiyaan' (mega-outreach campaign), to be launched on May 1, he said that the opposition's claims against the Narendra Modi government has to be dealt with unitedly by party workers.
"There is a major disinformation campaign launched by opposition against our government to spread lies about its work. This major outreach campaign will take on this disinformation campaign and take the truth to the people.
He termed the Abhiyaan a "samudra manthan" (churning of the ocean that will throw up dedicated party workers from among its new members who will lay a strong foundation to take BJP to newer heights.
The BJP campaign will start from May 1 with the aim to turn the new members into party workers. It will run for three months till July 31. As part of it, party leaders will reach out to the new members and try and convince them to become party workers, said the BJP President.
Shah also told BJP conveners and workers that while the party has adopted a new electronic model for enrolment of new members, it will have checks and balances in place to ensure removal of any shortcomings. There have been complaints that even people unwilling to join BJP are receiving messages on their mobile phones about their enrolment as members.
He said the campaign was devised to allay apprehensions of some leaders that the online membership drive did not have the element of connecting with the members. "Contact and Communication is the soul of an organisation and the strength of BJP and Sangh is their contact and communication.
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