Spearheaded by Mumbai-based Only Much Louder, Culture Machine and Arre, the activity will see brand new episodes from nine stand up comics and collectives such as, East India Comedy, Anuvab Pal, Enna Da Rascalas, SNG Comedy, Random Chikibum, Kenneth Sebastian, Them Boxer Shorts, Arre and Put Chutney.
The SNG Comedy has set the ball rolling with two episodes of its web series titled 'What If' going live. Random Chikibum's show titled Random Daftar which revolves around office humour is also up for viewing.
Over the next few days more creators will unveil their brand new shows under the hashtag LaughterGames on YouTube.
"There is massive demand for original digital content in India across genres. We believe Laughter Games will be first of many digital properties that will provide such original content on a consistently scheduled basis," says OML CEO Ajay Nair.
Fans will have plenty of great content to choose from for eight weeks with a variety of new, funny shows from their lined up from various talented content creators.
Sameer Pitalwalla, CEO of Culture Machine says, "Laughter Games is an affirmation of the coming of age of digital storytelling. It has allowed our creative teams to expand their palette and to commit to long form digital content, that's also supported ably in both monetisation and distribution by the world's largest and most digital video platform."
'Ctrl+Alt+Del' show is the story of a 26-year-old software engineer, who is confronted with the uncomfortable truth that he is fit only for arranged marriage and how he finds comfort with four friends who are hell bent on setting his life on an unexpected course.
East India Comedy group will showcase all new episodes of their popular sarcastic news show 'Outrage', a humorous take on the trending topics in the news.
You’ve reached your limit of {{free_limit}} free articles this month.
Subscribe now for unlimited access.
Already subscribed? Log in
Subscribe to read the full story →
Smart Quarterly
₹900
3 Months
₹300/Month
Smart Essential
₹2,700
1 Year
₹225/Month
Super Saver
₹3,900
2 Years
₹162/Month
Renews automatically, cancel anytime
Here’s what’s included in our digital subscription plans
Exclusive premium stories online
Over 30 premium stories daily, handpicked by our editors


Complimentary Access to The New York Times
News, Games, Cooking, Audio, Wirecutter & The Athletic
Business Standard Epaper
Digital replica of our daily newspaper — with options to read, save, and share


Curated Newsletters
Insights on markets, finance, politics, tech, and more delivered to your inbox
Market Analysis & Investment Insights
In-depth market analysis & insights with access to The Smart Investor


Archives
Repository of articles and publications dating back to 1997
Ad-free Reading
Uninterrupted reading experience with no advertisements


Seamless Access Across All Devices
Access Business Standard across devices — mobile, tablet, or PC, via web or app
