Toshiba to cut jobs in consumer electronics amid record loss

The job cuts will affect about 30% of the consumer-electronics business and represent about 3% of Toshiba's overall employees

Toshiba plans to cut 7,800 jobs, mostly in its consumer-electronics business, as it reorganizes in the face of projected record losses for the current fiscal year.

The Japanese conglomerate has been struggling with the aftermath of a major accounting scandal, compounded by troubles in nuclear energy and losses in the business that makes personal computers, TVs and consumer appliances.

The job cuts announced today will affect about 30% of the consumer-electronics business and represent about 3% of Toshiba's overall employees.

Toshiba Corp said it is also selling its TV manufacturing plant in Indonesia and will sell or seek outside investors for a division that makes electronics for health care.

Despite its well-known brand, Toshiba has struggled to differentiate its products in consumer electronics. Its television business faces stiff competition from low-cost Chinese manufacturers and high-end Korean brands, while demand for personal computers has been falling worldwide.

Toshiba is also wrestling with costs from decommissioning the Fukushima Dai-ichi nuclear power plant, which went into meltdown after the March 2011 tsunami. Toshiba said it had not yet fully calculated the impact of the nuclear disaster on its books.

Analysts say the company has been looking to sell or restructure several businesses to generate more money for its mainstay memory-chip business. That's one of the company's strongest divisions but requires ongoing investment to keep pace with technological changes.

The chip business faces "intense global competition and increasing price pressures," according to a recent report from Moody's.

Toshiba is the world's second-largest maker of "flash" memory chips, behind Samsung, but its sales declined slightly last year, according to research firm IHS.

The company projected a loss of 550 billion yen ($4.5 billion) for the fiscal year through March 2016. That means Toshiba is sinking into its second straight year of loss, after racking up a loss of nearly 38 billion yens ($312 million) for fiscal 2015. Japanese media reports said the latest loss forecast would be a record for Toshiba, surpassing the massive losses during the Lehman financial crisis.