Twitter key source for 'mobile' news: Survey

The report said 16% of American adults use Twitter, and that much of what gets passed on is breaking news

AFPPTI Washington
Last Updated : Nov 05 2013 | 8:46 AM IST
Twitter is finding a niche among younger US adults who monitor the messaging service for news on mobile devices, a survey showed today.

The Pew Research Center report said 16% of American adults use Twitter, and that much of what gets passed on is breaking news.

Some 52% of Twitter users say they use it for news. That means some 8% of US adults are Twitter news consumers, the survey found.

Also Read

While Americans use other social networks such as Facebook to follow news, "Twitter news consumers stand out as younger, more mobile and more educated," the Pew report said.

Among the Twitter news consumers, some 85% said they get news at least sometimes on mobile devices. That outpaces Facebook news consumers by 20% points.

Pew also found that 45% of Twitter news consumers are 18-29 years old -- more than twice the percentage among the population overall and well above the 34% of Facebook news consumers in that age group.

Twitter news consumers also tend to be more educated than the general population and than Facebook news consumers, Pew said, 40% have at least a bachelor's degree, compared with 29% of the total population and 30% of Facebook news consumers.

A separate analysis of Twitter news sharing shows many of the conversations focus on breaking news and that sentiments can shift quickly.

For example, in the two weeks after the March 2013 Supreme Court hearings on same-sex marriage, Twitter sentiment was opposed to the idea of legalizing same-sex marriage by 55 to 32%; but a month later, Twitter sentiment had reversed and favoured same-sex marriage 43 to 26%.

Pew said that while sentiment on Twitter can sometimes match that of the general population, it is not a reliable indicator of public opinion.

It noted that Republican candidate Ron Paul easily won the "Twitter primary" in the 2012 presidential race with 55% of positive remarks, but he failed to gain traction in real primaries.

After the Newtown, Connecticut, school shooting, 64% on Twitter said they supported stricter gun controls, compared to 21% in opposition. But public opinion survey after the tragedy were mixed.

This two-part report is based on a survey of more than 5,000 US adults from August 21 to September 2. The margin of error ranges from 1.7 to 4.6% points.
*Subscribe to Business Standard digital and get complimentary access to The New York Times

Smart Quarterly

₹900

3 Months

₹300/Month

SAVE 25%

Smart Essential

₹2,700

1 Year

₹225/Month

SAVE 46%
*Complimentary New York Times access for the 2nd year will be given after 12 months

Super Saver

₹3,900

2 Years

₹162/Month

Subscribe

Renews automatically, cancel anytime

Here’s what’s included in our digital subscription plans

Exclusive premium stories online

  • Over 30 premium stories daily, handpicked by our editors

Complimentary Access to The New York Times

  • News, Games, Cooking, Audio, Wirecutter & The Athletic

Business Standard Epaper

  • Digital replica of our daily newspaper — with options to read, save, and share

Curated Newsletters

  • Insights on markets, finance, politics, tech, and more delivered to your inbox

Market Analysis & Investment Insights

  • In-depth market analysis & insights with access to The Smart Investor

Archives

  • Repository of articles and publications dating back to 1997

Ad-free Reading

  • Uninterrupted reading experience with no advertisements

Seamless Access Across All Devices

  • Access Business Standard across devices — mobile, tablet, or PC, via web or app

More From This Section

First Published: Nov 05 2013 | 1:10 AM IST

Next Story