The San Francisco-based service that has served as a platform for dissent and free speech wants to tap into booming growth in Greater China by selling ads to businesses such as exporters.
US Internet titans Google and Facebook already have similar strategies in place.
"We are not entering China, we're still blocked there," Twitter told AFP today.
"With half of all Internet, mobile and social media users worldwide in Asia today, we see many opportunities across the region."
Twitter has offices in Singapore, Seoul, Tokyo and Sydney. Earlier this year, the company announced it will open an office in Jakarta.
"Just like Indonesia, Greater China is an important market for us to tap into for our next phase of growth across Asia Pacific," Twitter said.
The company referred to the Asian-Pacific area as "the growth engine for the company."
Twitter has been under pressure to ramp up use of the service along with revenue.
Total revenue in the quarter more than doubled to USD 361 million, but the United States accounted for about two-thirds of the money brought in, according to Twitter.
You’ve reached your limit of {{free_limit}} free articles this month.
Subscribe now for unlimited access.
Already subscribed? Log in
Subscribe to read the full story →
Smart Quarterly
₹900
3 Months
₹300/Month
Smart Essential
₹2,700
1 Year
₹225/Month
Super Saver
₹3,900
2 Years
₹162/Month
Renews automatically, cancel anytime
Here’s what’s included in our digital subscription plans
Exclusive premium stories online
Over 30 premium stories daily, handpicked by our editors


Complimentary Access to The New York Times
News, Games, Cooking, Audio, Wirecutter & The Athletic
Business Standard Epaper
Digital replica of our daily newspaper — with options to read, save, and share


Curated Newsletters
Insights on markets, finance, politics, tech, and more delivered to your inbox
Market Analysis & Investment Insights
In-depth market analysis & insights with access to The Smart Investor


Archives
Repository of articles and publications dating back to 1997
Ad-free Reading
Uninterrupted reading experience with no advertisements


Seamless Access Across All Devices
Access Business Standard across devices — mobile, tablet, or PC, via web or app
