US, coalition looks to boost propaganda war on Islamic State

US and coalition forces are battling Islamic State militants in the skies and on the ground across Iraq and Syria, but the allies are increasingly also targeting the airwaves, where they now are losing the propaganda war.
In Paris this week, Defense Secretary Ash Carter made clear the coalition must get better at projecting its own messages and touting its successes.
He has spent much of his time giving speeches lately at doing just that painting an increasingly rosy picture of victories in Iraq and Syria and describing a constrained Islamic State that is losing momentum.
The multipronged effort includes not only talking up military victories in Iraq and Syria, but also countering jihadi messaging that can recruit or inspire followers around the world to join the group or launch their own solo attacks in western nations.

So far, efforts by the US and others to combat that propaganda campaign have been slow to form, with officials acknowledging that they are losing the communications war.
Speaking today at Ecole Militaire, a military war college in Paris, Carter said IS uses the Internet "to give encouragement or even instruction to people who have already been radicalized, or radicalizing some of these poor lost souls who sit in front of a screen and fantasize about a life as a jihadi."

And a senior defense official said that Islamic State "fanboys" are able to amplify the militant group's message, spreading it faster and more broadly than their number might suggest.

In recent weeks, Carter and his military leaders have been more outspoken and upbeat in their assessment of the battles against the Islamic State, particularly in Iraq. Last month, Iraqi forces buttressed by coalition airstrikes and bridging equipment were able to take back the city of Ramadi.
And officials are now talking about a new campaign plan that maps out the fight in coming months to take back key IS power centers in Mosul in Iraq and Raqqa in Syria. Raqqa is the Islamic State's de facto capital.
"We're having some success, we're going to have more in the future, I would like to have even more, but democracies are slow, and they only tell the truth," said Carter.

"And in a message-driven Internet world, that puts you at a structural disadvantage compared to people who are nimble, agile, and lie. But we ought to try to do better."
The senior defense official also said the US is considering what it might contribute for a new strategic communications center the British are setting up to convey its anti-IS message.