Mumbai University has pledged support to the initiative.
The first phase of the campaign will kick off with a 1,200-km cycle ride by 50 people across north-south Sahyadri range in Maharashtra, from Navapur to Sawantwadi, its chief Bibhas Amonkar told reporters here.
The campaign is based largely on the lines of the Save the Western Ghats March (SWGM) of 1987, which is acknowledged by many for flagging ecological concerns years before this range was declared as World Heritage Site by UNESCO in 2012.
B S Bidve, convener of the National Service Scheme (NSS), said many affiliated colleges are located along the rally's route, and student volunteers will be cycling and also presenting specially created street plays at 101 places.
Amonkar said the rally involves two groups of 25 cyclists each starting from Navapur and Sawantvadi, respectively, on December 1, and converging at the tourist hill-town of Mahabaleshwar on December 9.
"There is a need not just for everybody who cares about
the environment to come together, but also for a platform for them. This can lead to formation of an organised force. Thirty years ago, the Save Western Ghats Movement sought to do the same," senior environmentalist Ulhas Rane said.
Ecology of Sahyadris is under threat from development projects and 'artificial' hill stations, environmentalists say. The Sahyadris alone are home to over 3,500 plant species, 125 types of animals and 550 bird varieties.
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