Verka to launch premium brand of milk of indigenous cows

To promote sale of indigenous (desi) cow's milk, Punjab Chief Minister Parkash Singh Badal today asked dairy cooperative Milkfed to introduce a premium product under its popular Verka brand.
A decision to this effect was taken by Chief Minister while presiding over a high-level meeting here to encourage rearing of indigenous cow breed in the state.
The Chief Minister said that there was huge demand for this milk among health-conscious residents of the state, which could help in turning the fortunes of dairy farmers.
Badal said that this would fulfil twin objective of supplying nutritious milk to consumers besides increasing the earnings of dairy farmers.

He asked the Punjab State Cooperative Milk Producers' Federation Limited (MILKFED) to start a vigorous marketing campaign for popularising this brand of milk.
The Chief Minister asked the MILKFED to introduce a price support mechanism for purchasing this milk from the farmers and then market it under its brand name Verka to popularise it among the people.

Badal, according to an official release, said that MILKFED must procure this milk from dairy farmers at no profit basis adding that the loss incurred by it would be compensated by the state government.
The Chief Minister also asked MILKFED to set up separate processing unit in the state for this milk and its products.

The Chief Minister also announced to set up special milk booths for sale of this milk in big cities across the state.
He said that the state government would provide these booths to the dairy farmers who would sell their produce through these outlets.
Badal also announced that state government would provide 75 per cent subsidy to farmers for constructing sheds to set up cluster of minimum 200 indigenous cows.
He also announced that the state government would give 50 per cent subsidy to private dairy farmers having indigenous cow breeds for setting up milk dispensers or purchasing any other equipment.

The Chief Minister also said that the state Cooperative bank would provide prompt loans to these dairy farmers for dairying activities.
He also said that the state government would organise free educational tour abroad for the young students aspiring to open dairy farms of indigenous cows.