Strengthening its sports and lifestyle portfolios, the company has also announced two new flagship partnerships with Nike and Rainbow International, the company said in a statement.
The entire product portfolio of Viacom18 consists of about over 200 SKU's and will be available at all leading online retail websites and retail stores across India, it added.
"Being an extremely progressive segment with high growth potential, sports merchandising has been a key focus category for us," Viacom18 Media Senior Vice President (Consumer Products) Saugato Bhowmik said.
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