VLCC to launch wellness centres in Saudi Arabia

Beauty and wellness firm VLCC today said it has entred into a strategic partnership with Saudi healthcare services and products player Cigalah to launch VLCC wellness centres in the Kingdom of Saudi Arabia, starting with Jeddah.
VLCC currently operates 20 wellness centres across UAE, Oman, Bahrain, Qatar and Kuwait and the company said its entry into Saudi Arabia will further strengthen its position in the Gulf Cooperation Council (GCC) region.
The beauty care giant has been selling its range of skin care, hair care and body care products across, GCC including Saudi Arabia through the retail channels.
The company plans to set up six wellness centres in the Saudi Arabia in the next 24 to 36 months years, with the first one scheduled to open in Jeddah by November this year, VLCC Healthcare Director Sandeep Ahuja told PTI.

The total investment for these centres is estimated to be over AED 30 million.
Beauty is one of the fast growing industries in Saudi Arabia, which accounts for 41.6 per cent of the Middle East beauty market, with consumers having spent USD 4.8 billion on beauty products last year.
Global revenues contribute to 30 per cent of the VLCC's total revenues and Ahuja said the company expects it to increase to 40 per cent in the next few years.