Vodafone ties-up with Disney in India to launch games, apps

Vodafone, country's second largest private sector telecom operator, today said it has teamed-up with animation giant Disney to launch games and apps.
Vodafone's games and apps that will be powered by Disney India's interactive business will offer customers premium games and apps on both feature and smartphones, the firm said in a release.
Through this association, Disney India will service the complete content catalogue along with the portal for this offering to provide Vodafone users access to well-known apps and games like Where's My Water?, Where's My Mickey?, Where's My Perry?, Toy Story, etc, it added.
"Following launch of Vodafone Music and Vodafone Sports few months ago, Vodafone Games & Apps complements our strategy to expand digital offerings and tailor it to mobile Internet users who are increasingly consuming content on the go," Vodafone India Chief Commercial Officer Vivek Mathur said.

The launch will bring across best of premium content on an interactive platform and association with Disney India will help Vodafone build a successful gaming business, he added.
"Our endeavour has always been to provide engaging games to existing and new users in India through multiple digital access points and in turn cultivate an active gaming culture in the country," Disney India VP and Head (Interactive) Sameer Ganapathy said.