The move by the world's largest retailer came on the heels of a call by the governor of South Carolina for the contentious Civil War battle flag to be removed from its state house grounds.
The Confederate flag is seen as a symbol of racial violence and oppression by many, while some white southerners romanticize it as a link to the Old South.
"We never want to offend anyone with the products that we offer," Walmart spokesman Brian Nick said in a statement.
"We have taken steps to remove all items promoting the Confederate flag from our assortment - whether in our stores or on our web site.
"We have a process in place to help lead us to the right decisions when it comes to the merchandise we sell. Still, at times, items make their way into our assortment improperly - this is one of those instances," he added.
A website apparently created by accused gunman Dylann Roof, 21, includes a manifesto embracing white supremacy and photographs of him holding a Confederate flag and a handgun.
Roof has been charged with nine murders over the June 17 shooting rampage at the historic Emanuel African Methodist Episcopal Church in Charleston during a Bible study class.
His arrest warrant revealed how he allegedly shot the six women and three men, aged 26 through 87, multiple times with a high-caliber handgun and then stood over a survivor to make a "racially inflammatory" statement.
You’ve reached your limit of {{free_limit}} free articles this month.
Subscribe now for unlimited access.
Already subscribed? Log in
Subscribe to read the full story →
Smart Quarterly
₹900
3 Months
₹300/Month
Smart Essential
₹2,700
1 Year
₹225/Month
Super Saver
₹3,900
2 Years
₹162/Month
Renews automatically, cancel anytime
Here’s what’s included in our digital subscription plans
Exclusive premium stories online
Over 30 premium stories daily, handpicked by our editors


Complimentary Access to The New York Times
News, Games, Cooking, Audio, Wirecutter & The Athletic
Business Standard Epaper
Digital replica of our daily newspaper — with options to read, save, and share


Curated Newsletters
Insights on markets, finance, politics, tech, and more delivered to your inbox
Market Analysis & Investment Insights
In-depth market analysis & insights with access to The Smart Investor


Archives
Repository of articles and publications dating back to 1997
Ad-free Reading
Uninterrupted reading experience with no advertisements


Seamless Access Across All Devices
Access Business Standard across devices — mobile, tablet, or PC, via web or app
