The free-to-download Android app will make it easier for companies to connect with customers, as well as its 1.3 billion users to chat with businesses, WhatsApp said in a statement.
WhatsApp Business is available today and free to download on Google Play in Indonesia, Italy, Mexico, the UK and the US, it added.
The app will be rolled out around the world in the coming weeks, it said.
Over 80 per cent of small businesses in India and Brazil said WhatsApp helped them both communicate with customers and grow their business, the Facebook owned company said citing reports.
Using the business app, SMEs can help customers with useful information such as a business description, email or store addresses and website.
They will also be able to review simple metrics like the number of messages read to see what's working, the statement said.
Disclaimer: No Business Standard Journalist was involved in creation of this content
You’ve reached your limit of {{free_limit}} free articles this month.
Subscribe now for unlimited access.
Already subscribed? Log in
Subscribe to read the full story →*Subscribe to Business Standard digital and get complimentary access to The New York Times
Smart Quarterly
₹900
3 Months
₹300/Month
SAVE 25%
Smart Essential
₹2,700
1 Year
₹225/Month
SAVE 46%
*Complimentary New York Times access for the 2nd year will be given after 12 months
Super Saver
₹3,900
2 Years
₹162/Month
Subscribe
Renews automatically, cancel anytime
Here’s what’s included in our digital subscription plans
Exclusive premium stories online
Over 30 premium stories daily, handpicked by our editors
Complimentary Access to The New York Times
News, Games, Cooking, Audio, Wirecutter & The Athletic
Business Standard Epaper
Digital replica of our daily newspaper — with options to read, save, and share
Curated Newsletters
Insights on markets, finance, politics, tech, and more delivered to your inbox
Market Analysis & Investment Insights
In-depth market analysis & insights with access to The Smart Investor
Archives
Repository of articles and publications dating back to 1997
Ad-free Reading
Uninterrupted reading experience with no advertisements
Seamless Access Across All Devices
Access Business Standard across devices — mobile, tablet, or PC, via web or app
SAVE 25%