With advanced analytics HR can become 'more proactive' than 'reactive': summit

Several leaders from the corporate world gathered on Saturday for a summit near here and discussed how with advanced analytics there is an opportunity for the field of HR to be "more proactive" than being just "reactive".

The theme of the summit, hosted by IIM-Rohtak, was 'People Analytics and the Rise of HR', which focused on the challenges posed at human resource management in a world driven by data analytics and artificial intelligence.

"HR has often been perceived as being 'reactive', but with advanced analytics, there is a huge opportunity for HR to be more 'proactive' by using data to predict outcomes in the future," the institution said in a statement.

Representatives from 10 large corporations were present to deliberate on these challenges.

IIM Rohtak Director Prof Dheeraj Sharma emphasised on how dealing with the "millenial generation" poses unique challenges to HR management.

"Soft skills are the hardest to learn, therefore, I emphasise on the importance of management of people through the use of both qualitative and quantitative data. Data analytics can help sharpen the decisions in the domain of HR management," he said.

Bikram Nayak (Head Talent Acquisition, L&T India) said, "What gets measured, gets done."