Electronic billboards lit up with "Thank you" signs at New York's Times Square, Galeries Lafayette in Paris, Tokyo's Shibuya Crossing, London's Piccadilly Circus and five other cities yesterday, exactly three months after Super Typhoon Haiyan struck the central Philippines.
"The number of lives lost and affected is unprecedented. But ever since then, the world has been one with the Philippines in helping rebuild the nation," the tourism ministry behind the ad and social media campaign said on its website.
Haiyan, one of the strongest typhoons ever to hit land, smashed across 171 towns and cities in the central islands with a combined land area the size of Portugal, wrecking the homes of more than four million people.
The government is still collecting corpses and looking for nearly 2,000 missing people with 6,201 deaths already confirmed, many of them swept away by giant, tsunami-like waves unleashed by Haiyan on coastal communities.
"We're traumatised but there's nowhere else to go," Helen May Gabornes, a 27-year-old mother of two, said as she cooked a meal of tinned sardines at a muddy school yard near downtown.
The fisherman's wife and her extended family are among about 500 people living in blue tarpaulin tents and on relief goods there.
She told AFP her family went to live with Manila relatives on November 12, but returned after Christmas because they could not find jobs and were becoming a burden at her sister's home.
Amid the continuing difficulties, the tourism ministry urged the world's 100 million Filipinos today to join its "#PHthankyou" campaign on social media.
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