With digital push, Leyland eyes 20% revenue from aftermarket

Second largest truck-maker Ashok Leyland has set a target of netting around Rs 4,000 crore or 20 per cent of its total revenue from aftermarkets sales over the next three to five years from Rs 1,000 crore now.
After market contributes 5 per cent or Rs 1,000 crore of Ashok Leyland's revenues now, managing director Vinod Dasari said here today.
According to him, the large commercial vehicles aftermarket business is around Rs 12,000 crore which is mostly in the unorganised sector which thrives on spurious parts. The total annual aftermarkets segment is around Rs 60,000 crore, Dasari added.
According to Dasari, almost 70 per cent of Leyland truck owners go to outside brand for aftermarket services and spare parts, and with these digital offering the intent is to bring back its truck owners into the company's showroom for service and use its own spare parts.

To tap into this, the company today introduced a digital marketplace consisting of four digital solutions-- iAlert, ServiceMandi, E-diagnostics and LeyKart-from which it hopes to generate Rs 1,000 crore over the next five years.
According to him, a truck in its lifecycle spends about Rs 3 crore on repair and maintenance, but the company generates only around Rs 20 lakh out of it, the intent with the digital market place to tap into the balance.

These apps will be available on its BS-IV trucks, Dasari said, adding those with BS-III trucks can also who want to avail of these services provided they get their trucks retrofitted with the needed electronics and software.

Dasari further said the company has run a pilot on 100 trucks already and is satisfied with the outcome.
The iAlert app is a telematics technology that helps the customer track the truck and get vital info on the vehicles health in real-time. If a truck needs attention, i- Alert sends an alert directly to their mobile.
The ServiceMandi app helps the customer get connected with the rated, trained mechanics with pre-agreed rates. It already has 3,000 such mechanics enrolled under this service and wants to take this number to around 20,000 over the next few years.
The E-diagnostics app ensures fast diagnostics and visual instruction for repair and the LeyKart app ensures round-the-clock availability of genuine parts along with doorstep delivery.

"We are extending the use of the digital medium to enhance our customer efficiency, performance and profitability through various means of anytime and anywhere support for their vehicles," Dasari said.