The state government-organised conference is being held under the aegis of the Telangana Sahitya Akademi from December 15 to 19 at different locations in the city.
"The whole city would be decked up with arches, gates, hoardings named after the famous poets who enriched not only the language but also our lives," he said.
Rao said the conference was part of an effort to preserve and strengthen the language. Recalling that Telugu has been hailed as a musical language, Rao said the language existed in Telangana for the past 2000 years.
"Nicholas Conti, a noted Western Professor called Telugu the 'Italian of the East', while Subrahmanya Bharathi, Tamil national poet, preferred to term it as 'Sundara Telungu' (beautiful Telugu)," Rao said.
"I request the officials and the administration along with the MLAs to treat the conduct of the conference as a matter of prestige. I call upon all the literary personalities and admirers of literature to make the conference a huge success," Rao said in a statement in the assembly.
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