He will be responsible for new business development, driving growth and achieving business objectives for the country.
"Ashraf will be responsible for leading the Xerox India organisation to achieve the company's business objectives as part of Xerox Developing Market Operation's growth plans for Xerox India," Xerox Chief Operating Officer, Developing Markets Organisation, Roy Harding said in a statement.
Ashraf joins Xerox India from his role as General Manager of Xerox Egypt. He has been with Xerox since 1990 and has held various senior-level positions, including Director of Marketing and Director of Sales Operations.
"India is a country with great potential and with the investment and business climate looking up, it offers a tremendous growth opportunity," ElArman said.
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