Das, whose appointment is with effect from July 1, 2017, will report to ZEE MD and CEO Punit Goenka, the company said in a statement.
He brings with him more than 24 years of corporate experience in the media and entertainment industry.
Prior to his new role, Das was associated with ZEE across business functions, including revenue, general management, corporate strategy, finance and business development, among others. He was also the chief strategy officer at ZEE.
The stock was trading at Rs 501, up 0.26 per cent, on the BSE today.
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