Zee Turner and Star Den Media Service, which had the 50:50 JV, will now establish independent affiliates for the sales of their channels.
The Telecom Regulatory Authority of India had issued a regulation on February 10 prohibiting distributing houses to bundle channels of multiple broadcasters into one bouquet.
"In the light of new regulation, both partners have decided to build independent affiliate sales (network)," Zee Entertainment Enterprises Ltd (ZEEL) Managing Director and CEO Punit Goenka said in a statement.
"Thanks to the commitment of both the parties the JV had delivered exceptionally well on both the sides."
ZEEL and Star had joined hands in May 2011 to combine distribution of their respective channel bouquets in India.
Zee Turner is a 74:26 joint venture between ZEEL and Turner International Pvt Ltd for distribution of their group of channels.
Similarly, Star Den is an equal venture between Star India and DEN Network.
