Zee to reorganise channel distribution, ad sales functions

Leading media firm Zee Entertainment Enterprise Ltd (ZEEL) today said it will reorganise its channel distribution and advertisement sales functions.
The board of the company has in-principle approved the proposal of reorganisation of channel distribution function, which is presently handled by its wholly-owned subsidiary Taj Television, ZEEL said in a BSE filing.
"The channel distribution activity with effect from April 1, 2016, shall be integrated within the company," it said.
Now, ZEEL would also distribute its channels from the next fiscal as part of the reorganisation.
"The company shall also distribute channels of broadcasting entities of associated/related entities of the company at a mutually agreeable commission on arms-length basis," it added.

This has been done to take the advantage of ongoing digitisation of home cable delivery system and increasing penetration of DTH services.
The board has also approved the formation of a new company, Zee Unimedia Ltd, which would work as canvassing agent for the company from April 1 to provide an integrated solution to media buyers.
"With a view to provide media planners with multiple options across genres and platforms, the board has approved re-organisation of advertisement sales function under a separate entity... In the name of Zee Unimedia Ltd," it said.