Zuckerberg promises a privacy-friendly Facebook, sort of

Mark Zuckerberg said Facebook will start to emphasize new privacy-shielding messaging services, a shift apparently intended to blunt both criticism of the company's data handling and potential antitrust action.

In effect, the Facebook co-founder and CEO promised to transform the service from a company known for devouring the personal information shared by its users to one that gives people more ways to communicate in truly private fashion, with their intimate thoughts and pictures shielded by encryption in ways that Facebook itself can't read.

But Zuckerberg didn't suggest any changes to Facebook's core newsfeed-and-groups-based service, or to Instagram's social network, currently the fastest growing part of the company.

"It's not that I think the more public tools will go away," Zuckerberg said in an interview Wednesday with The Associated Press. "All indications that
"This does nothing to address the ad targeting and information collection about individuals," said Jen King, director of consumer privacy at Stanford Law School's Center for Internet and Society. "It's great for your relationship with other people. It doesn't do anything for your relationship with Facebook itself."