Germany says Tesla should not use 'Autopilot' in advertising

Image
Reuters FRANKFURT
Last Updated : Oct 16 2016 | 7:23 PM IST

FRANKFURT (Reuters) - German Transport Minister Alexander Dobrindt has asked Tesla to stop advertising its electric vehicles as having an Autopilot function, as this might suggest drivers' attention is not needed, his ministry said on Sunday.

A spokeswoman for the ministry, confirming a report in the daily Bild am Sonntag (BamS), said the Federal Motor Transport Authority (KBA) had written to Tesla to make the request.

"It can be confirmed that a letter to Tesla exists with the request to no longer use the misleading term Autopilot for the driver assistance system of the car," she said in a written response to a Reuters' query.

Tesla spokespeople in Germany did not immediately respond to requests for comment.

On Friday, the KBA - which reports to Dobrindt - wrote to owners of Tesla cars, warning them that their vehicles could not be operated without their constant attention and that under traffic regulations they must remain alert. [nL8N1CK1P5]

According to the BamS report, the KBA letter to Tesla said: "In order to prevent misunderstanding and incorrect customers' expectations, we demand that the misleading term Autopilot is no longer used in advertising the system."

Tesla's Autopilot has been the focus of intense scrutiny since a Tesla Model S driver was killed while using the technology in a May 7 collision with a truck in Florida.[nL1N19M2HV]

(Reporting by Vera Eckert; Editing by Mark Potter)

Disclaimer: No Business Standard Journalist was involved in creation of this content

*Subscribe to Business Standard digital and get complimentary access to The New York Times

Smart Quarterly

₹900

3 Months

₹300/Month

SAVE 25%

Smart Essential

₹2,700

1 Year

₹225/Month

SAVE 46%
*Complimentary New York Times access for the 2nd year will be given after 12 months

Super Saver

₹3,900

2 Years

₹162/Month

Subscribe

Renews automatically, cancel anytime

Here’s what’s included in our digital subscription plans

Exclusive premium stories online

  • Over 30 premium stories daily, handpicked by our editors

Complimentary Access to The New York Times

  • News, Games, Cooking, Audio, Wirecutter & The Athletic

Business Standard Epaper

  • Digital replica of our daily newspaper — with options to read, save, and share

Curated Newsletters

  • Insights on markets, finance, politics, tech, and more delivered to your inbox

Market Analysis & Investment Insights

  • In-depth market analysis & insights with access to The Smart Investor

Archives

  • Repository of articles and publications dating back to 1997

Ad-free Reading

  • Uninterrupted reading experience with no advertisements

Seamless Access Across All Devices

  • Access Business Standard across devices — mobile, tablet, or PC, via web or app

More From This Section

First Published: Oct 16 2016 | 7:02 PM IST

Next Story