Answers to the Strategist quiz (#480)

1. Charles Lutwidge Dodgson (Lewis Carroll) penned a parody of HW Longfellow's well-known poem "Hiawatha" in the 1850s. In his parody he glorified a particular product which he used. Name the brand
   
   The Camera. The Ottewill Double Folding Camera produced in 1854 was favoured and glorified in the poem by Charles Lutwidge Dodgson. He practised photography for 25 years
    
2. A particular brand's short movie production house inspired the Cannes International Advertising Festival to create the Titanium Lion. It honours creative ideas that point to a new direction for the industry and redefine the creative landscape. Name the brand and the title of the short film.
   
   The Hire from BMW Films was the inspiration for the Titanium Lion to be established in 2003.
    
3. This company founded by three brothers in a three-door garage in a European nation is posing a challenge to Tesla Motors. Automotive giants are making a beeline to their factory. They call themselves as "E-Mobility Maniacs". Name it.
   
   It's an Austrian start-up called Kreisel Electric founded by the Kreisel brothers Philipp, Markus and Johann
    
4. What is the term to describe new media watchdogs - bloggers who spend their days surfing the Net, challenging and fact-checking traditional media?
   
   Pajamahadeen. Blend of pajamas + mujahedeen, from the notion that bloggers write at home in pajamas
    
5. The founder of this Chinese company, born in a farming family, had been running his own businesses since his teenage. He started with a photo studio with his indigenous equipment, ran a business that recovered valuable metals from discarded equipment, a refrigerator component company and then got on to motorcycle manufacturing. Name the person and his current company.
   
   Li Shufu, founder of the Chinese car manufacturer Geely
    
6. This innovative product born out of shortages or embargos during the World War II was invented in Germany. Whey and apple pomace were two of its key ingredients. Its branding was the result of a brainstorming session that started with head of the company exhorting his team to "use their imagination".
   
   The soft drink brand Fanta. From fantasie (imagination in German). Fanta originated due to difficulties in importing Coca-Cola syrup into Nazi Germany during World War II after a trade embargo. To circumvent this, Max Keith, head of Coca-Cola Deutschland, decided to create a product for the local market, using ingredients available in Germany then
    
7. The history of this company can be traced to the urge for self-reliance, felt by independent India. Jawaharlal Nehru persuaded industrialist Raghunandan Saran to enter __ manufacturing. In 1948, this company was born. Identify it?
   
   Ashok Leyland. Automotive manufacturing. It started as Ashok Motors in 1948
    
8. Which brand is claiming to be the Best in Next Class?
   
   Skoda Superb
    
9. What is the term used to describe the practice of acquiring a company mainly for its talent rather than product?
   
   Acqui-Hire or Acqui-Hiring
    
10. Whose logo is this and what does it stand for?
    
    

The new Spectacles launched by Snapchat. They are the latest entry to the growing sector of wearable tech

There were four correct entries to quiz No 480. The winner Rishab Jain of Kolkata. The winner is based on the first correct entry received.