Answers to the Strategist quiz (#484)

1. If you are having conversations with Erica online then with which brand would you be dealing with?
   
   Cue Erica is Bank of America's latest chatbot advisor
    
2. A CEO said this while talking to his customers, "I am really excited about revitalising manufacturing, I think it needs love and we are going to give it. My new obsession is the machine that builds the machine." His new manufacturing plant resembles an advanced computer chip instead of a standard factory complex layout. Who is he?
   
   Elon Musk of Tesla
    
3. Walmart, PepsiCo, Mondelez, Nestle, Taco Bell, Starbucks, Sodexo and Marriott are all committed to the free-run variety. What does this mean?
   
   They support the initiative of cage-free eggs. Free run or cage-free eggs are from hens that are able to stretch their wings and move around freely in an open barn with nest boxes. This is important as the urge in hens to nest during a laying cycle is strong
    
4. This institution or academy, the first-of-its-kind in India was set up in a town in Kerala in 1901. It provided free training to students and played an important role for the growth of a particular industry. It closed in March this year due to the state government's inability to fund it while it was housed in an old cinema theatre called the Rajkamal Talkies. Name it.
   
   The Indian Circus Academy or Kerala Circus Academy, founded by Keelaeri Kunhikannan in Thalassery
    
5. Its name in ancient Egyptian means "good luck" and is the trademark owned by a global brand that is listed on the stock exchange as "HAS". What is it?
   
   The ouija (wee-ji), also known as a spirit board or talking board. It is a board game owned by Hasbro. The belief that the dead are able to communicate with the living was in vogue during the 19th century and people desired a better method of communicating with spirits than the ones in existence, and to meet that need the ouija was created by Elijah Bond in the 1880s and his employee William Fuld gave it this name in 1901
    
6. What is the significance of the brands: Lambretta, Shaolin and Legend?
   
   Lambretta was the first scooter manufactured in India, Shaolin the first five-stroke bike manufactured in India, and Legend the first four-stroke scooter manufactured here
    
7. What is the term used to describe an advertising campaign in which the advertisements are shown infrequently over a period of time?
   
   Drip campaign
    
8. Connect a cross pen brand named after its founder's son and the Rolex Day-Date Oyster Perpetual 40 and what do you arrive at?
   
   The Cross Townsend line, a writing instrument named for Alonzo Townsend Cross, is known as the Pen of US President. Similarly, the Rolex Day date 40 came to be known as the Presidents' Watch, sported by presidents, mainly US presidents
    
9. Whose ad line is this: "When big names talk they talk to ____."
   
   BBC
    
10. Identify this 90-year-old brand and also mention the name by which it is known now.
    
    
    Jaguar Cars, founded as the Swallow Sidecar Company by William Lyons and William Walmsley

There were five entries to quiz No 484. The winner is Rajkumar Singh of Patna, Bihar. The winner is based on the first correct entry received.