Answers to The Strategist Quiz (#537)

Answers to The Strategist Quiz, November 9, 2017

1. “Talk to __ about sex and get your act right.” Who does one talk to and also name the brand that is promoting this?

Talk to Rex. RexBot is Reckitt Benckiser’s chatbot from Durex

2. Recently shoppers at a fashion retailer have found unusual notes in their clothes from contract workers claiming they have not been paid for making the merchandise. This brand is worth an estimated £8.6 billion and with more than 2,200 stores worldwide. Name the country where customers experienced this.

Zara’s customers in Istanbul found cries for help in handwritten notes from Turkish workers in the pockets of in-store garments asking them to back their campaign for better labour standards and wages they say they are owed

3. Connect an installation made on the eve of the International Women’s Day in New York City this year and a nearly 400 per cent increase in the trading volume of an Index fund and what do you arrive at?

The installation of Fearless Girl in front of the statue of the bull on Wall Street helped its sponsor, State Street Global Advisors Index, fund go up 400 per cent in trading volumes

4. What is common between the Hong Kong Bank, Standard Chartered Bank and RBI buildings in Mumbai and the richest man in Ireland of 2011?

Shapoorji Pallonji Mistry Group. Pallonji Mistry, who has an Irish citizenship, was counted as the richest man in Ireland in 2011. His father built these bank buildings

5. The payment industry is witnessing a new revolution where mobile readers that plug into a cell phone’s headset jack are replacing traditional Electronic Data Capture (EDC) machines and the manual card imprinters. What is the industry nick name for manual card imprinters and EDCs?

Knuckle Busters

6. This contributor and guru to the world of management was born in Romania. A math whiz at 11, he kept books for an icehouse to support his family. His father became a bootlegger in 1919 to fund his education at the University of Minnesota. After World War II, he realised he could go no further within a corporate structure and struck out on his own. Name him.

Joseph Juran, the quality guru

7. Whose motto, which is also a part of its logo, reads, “Let there be bread”?

Food and Agricultural Organisation of the UN. Its logo is inscribed with the words, Fiat Panis, which mean “Let there be bread”

8. In which brand’s advertisements does one encounter the characters Asha and Bala, and who are they in real life?

The Vodafone for its “The Future is exciting. Ready?” campaign. It features Asha and Bala, the Bharatnatyam artiste couple Shanta Dhananjayan and V P Dhananjanan who trained at Kalakshetra, Chennai

9. Who owns the firm 84.51 degrees? The name represents the longitude of its headquarters.

It is the marketing and analytics arm of US-based retailer Kroger

10. Identify the company and mention who founded it back in the late 1920s.

The Bahrain Petroleum Company. It was established in 1929 in Canada by Standard Oil Company of California for oil exploration activities in Bahrain

There were six correct entries to Quiz No 537. The winner is Chitransha Chauhan of Roorkee