Answers to The Strategist Quiz (#562)

Answers to The Strategist Quiz (#562)

1. This oil is one of the world’s priciest edible oils at about $125 plus a liter. It is also used for cosmetic purposes. It is extracted from the seed of a particular fruit and is considered to be very time consuming. In a particular country in the Mediterranean region the tradition followed was to allow a particular animal to climb the trees to feed freely on the fruits. The kernels were later retrieved from the droppings of this animal, reducing the labour involved in extraction. Name the oil and the animal that was used for this purpose.

Argan Oil

2. This ancient kingdom was established in 918 by King Taejo.Name an Indian company that has a brand named after this kingdom.

“Koryo” the electronics private label from Big Bazaar. Goryeo also spelled as Koryo, was a Korean kingdom established in 918 by King 

3. What is the marketing term used for a commercial that is so creative and entertaining that people remember the ad, but not the product being sold?

Vampire creativity

4. This company is 108 years old and its name when translated in English means “Machine”. It had used a trademarked slogan “Dedicated to People Flow”. Name the company.

The Finnish company KONE which is known for its lifts worldwide

5. J. Walter Thomson in the early 1930s-40s made several attempts to promote this brand as a summer time drink in the Indian market. In fact the ad recommended that this product could be mixed either with fruit syrup or used as “a pick me up” by mixing it with little Sherry or old Brandy. It was termed as a Drink for the Gods. Name it.

Horlicks

6. ConnectMichael Jackson, R&B legend Charles Ray and Britney Spears and what do you arrive at?

Pepsi in the US is celebrating the brand’s iconic role in music history by branding these 3 musicians on their limited editions cans

7. Connect the city Surat with these lines “I will flourish wherever I will be brought” and establish the connection. 

The motto of the French East India Company

8. Even though this brand name was picked out of a contest it also has a close connection with footballer Lionel Messi. Name the brand and state the connection

Tata Motors Tiago. Lionel Messi’s son’s name — Thiago is close to the chosen name

9. Connect the series and describe the products respectively: T1 to T2, S1 to S3, W1-W2 and A4 to A11.

Apple’s chips. T series is for Macs, S series is for the Apple watch, W series relates to Wi-Fi peripherals of Apple, A series represents the iPhone

10.  Connect both the images with the names of their respective companies/brands and name their founder.

 

Cardiff Aviation and Iron Maiden handcrafted beer. Both were set up as businesses by the Lead of the Rock Band Iron Maiden. In fact Airline-in-a-box is a unique service from Cardiff Aviation that makes it easy to establish airlines across the world with minimal risk