Apollo Life to expand reach

Apollo Life aims to touch more than 10 mn Indians over the next 3 yrs and one million over the next 12 months through its integrated health offerings

Apollo Life, an initiative of the Apollo Hospitals Group, is planning to expand its operations and reach out to 10 million people through its preventive healthcare approach by 2015.

“We aim to touch more than 10 million Indians over the next three years and one million over the next 12 months through our integrated health offerings and by making our preventive health approach more pro-active,” said Upasna Kamineni, executive director, Apollo Life, and granddaughter of group chairman C Prathap Reddy.

Set up in 2004 to promote well-being and a disease-free life in India, Apollo Life now has become a full-fledged entity. It spreads awareness on preventive healthcare by conducting wellness programmes across the country and comes out with a health magazine — B-Positive.

According to reports, India is expected to have the largest cardiovascular disease burden in the world by 2020 between the age group 30 and 69 years, reflecting its loss in terms of losing potentially productive years.

“The country is fast emerging as a diabetes capital of the world. We are also seeing increasing instances of cardiac diseases afflicting the younger demography and people in their mid-30s facing risk against lifestyle- induced diseases. In this context, we are taking up initiatives to create awareness at a large scale,” she said.

So far, it has partnered with more than 600 corporate houses including Tata, PepsiCo, Tech Mahindra and HSBC, covering more than 2,29,000 employees through its specially-designed foodie-junkie programme, be aware programme and executive health connect among others.

It recently launched its first wellness centre in Hyderabad to increase workplace productivity through fitness among corporate employees. The centre, spread across 25,000 sft, is a standalone facility which offers gym, spa, outdoor sports and clinical services. “The company has plans to set up more wellness centres across the country,” she added.