Intel To Double Campaign Fund

Intel India plans to market PCs by doubling the campaign budget to Rs 10 crore this financial year, even as it introduces its new chip in the Indian market.

The strategy is to promote its new Pentium Pro II processor with its MMX media enhancement technology targeted at multimedia PCs.

``We hope to increase our computer penetration level from 600,000 units to 3 million PCs in the next three years. And we hope they will all have MMX media enhancement technology which will be useful for multimedia and the communications world as well,. Atul Vijaykar, country manager, Intel India, said.

To increase its, the company this year has forked out Rs 1 crore for ad-campaigns, conducted ten seminars and conferences aimed at software developers and set up cyberspace training centres.

Simultaneously, Intel is going all out to hawk its new chip, the more superior Pentium Pro II Processor at a 10 per cent price differential as compared to its earlier processors seen in the Indian market.

This is likely to get cheaper by the end of the year.

The new Pentium processor with MMX technology runs current software 10-20 per cent faster than the original Pentium processor at the same clock speed.

It also enables more colours, more realistic graphics, full-screen, full-motion video and other multimedia.

MMX media enhancement technology will also make buying extra cards for sound and video, like the sound card blaster, redundant and also maintain complete compatibility with Intel processor based PCs, existing operating systems and application software.

Intel has also doubled the on-chip cache size to 32 K on this new chip enabling more instructions and data to be stored on it.

For the financial year 1996, Intels net revenue was US$20.8 billion, up by 29 per cent over 1995.

The net income was $5.2 billion, a 45 per cent jump over the previous year.