Leading strategy

Leo Burnett Group's specialised digital agency, Indigo Consulting, has appointed Devang Raiyani as national head of strategy. Raiyani will work closely with Navin Kansal, national creative director, Indigo Consulting, and will report to Dheeraj Sinha, chief strategy officer, Leo Burnett South Asia. In his previous stint as head of product strategy with Advocacy Asia, Raiyani led the development of the company's gamified engagement platform. Apart from this, he has also worked with agencies such as Grey - Mumbai and Bates CHI&Partners.

Media duties

Zenith, the media agency from the Publicis Media stable, has bagged the full range of media duties, including digital and social, for the home furnishings brand Bombay Dyeing. Bombay Dyeing is part of the Wadia Group of companies, established in 1879. Since its inception, the company has grown from being a textile manufacturer to a retail brand that offers bed and bath linen and other home furnishings products.

Software shift

Adobe Systems India has appointed Apsara Chidambaram as agency partner lead. In her new role, Chidambaram, the erstwhile head of sales (South) for Twitter India, will be based in Bengaluru. She has a background in brand and digital marketing, having spent 14 years across technology and media industries. She has worked extensively with agencies in India, Europe and the USA in building and executing key campaigns. Chidambaram has an MBA in international marketing from the University of Massachusetts.

Digital partner

Tonic Media has been appointed the digital media partner for Viacom18 LIVE and Radio Mirchi. Tonic's responsibilities extend across online campaigns and social media and digital strategies for the two brands. Viacom18 LIVE awarded the duties for five of its international properties and events to Tonic. It engages with consumers through large-format, live properties such as Emerge, MTVI Xtreme, MTV Bollyland, MTV Indies Spiro and Comedy Central Chuckle Festival. The entertainment network has built several IPs and engagement platforms since its inception in October 2012.