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Microsoft India has announced a new series of specialised support offerings to address the specific technical support need of each customer type.

The company also announced the brand name shift of `Microsoft Authorise Support Centre' to `Microsoft Certified Support Center' (MCSC).

According to Microsoft, these initiatives are designed to communicate a more integrated and clear platform of support that enhances customer satisfaction for specific customer segments and addresses the needs of all customers from the enterprise to the home user. The three new support offering from Microsoft are:

nMicrosoft premier support: It is designed to meet the needs of enterprise customers and specific organisations that require a managed support relationship with Microsoft.

nMicrosoft professional support: This tool will meet the specific needs of technical support professionals that require access to technical information and incident resolution from expert support professionals

nMicrosoft personal support: This is designed for general consumers and home users who require access to support information and responsive incident support in a simple, easy to use manner.

The incorporation of support centers into the Microsoft certified brand not only indicates Microsoft's sentiment that partners meet its high standard of support expertise, but also its Desiree to communicate that partners are highly woven into

its overall support infrastructure, a spokesperson for Microsoft said.

"In today's business environment, companies are realising that access to quality technical support is an important component of an efficient information technology system. In order to provide complete customer satisfaction, we are constantly innovating and looking at strengthening our existing technical support network," said T S Krishnan, director, enterprise business unit, Microsoft Corporation India.

"These initiatives are designed to cater to specific customer segments as opposed to product-specific support services," he furthered.