'Sharenting', 'mompreneurs' among 10 ideas to influence businesses in 2018

Ideas for the future

Future Group has has identified 10 memes that will influence various businesses in 2018, based on real-time data gathered from over 400 million Indian consumers by Memetic Institute at Future Ideas. By 2025, 25 per cent of those aged above 60 years and 40 per cent of those above 70 are likely to live alone. “Sharenting” is leading to the increasing hysteria of modern-day parenting. Future Ideas Memes highlight the challenges faced in modern-day parenting where “mompreneurs” are juggling small businesses with baby duties and millennial dads are participating more intensely in parenting with new strategies and coping mechanisms. Retailers must cater to consumers who desire direct contact with the brand to shop anytime and from anywhere. Indians are leading multiple lives both in the virtual and real world with many preferences and needs. For a society learning to appreciate individual agency, new challenges are coming to the fore.

Reskilling is key

Organisations are expecting to increase salaries by 10 per cent across industries and career levels in 2018, according to Mercer’s 2017 India Total Remuneration Survey. About 55 per cent of these companies are expecting to increase their headcount. Among different industries surveyed, the projected salary increase ranges from 9 per cent to 10 per cent. In 2018, one in two companies are planning to increase headcount, with shared services and hi-tech leading the pack, similar to what was seen in the past two years. The Indian high tech market is undergoing a tremendous change and disruption, due to changing nature of jobs.

New technologies like artificial intelligence, machine learning, automation, robotics, IoT have changed the skills required to perform the job and there is a constant up skilling and reskilling in the market.