The Strategist Quiz (#253)

 

1. What name is given to a new type of company/corporation which uses the power of business to solve social and environmental problems? 
    
2. Which company’s new baseline is Go Further? 
    
3. In this era where social networks are beginning to dominate the internet space, what have been named after actresses Aishwarya Rai, Dia Mirza, Celina Jaitley and Bipasha Basu? 
    
4. In 1916, when this brand started its creators wanted to use the line “the first ‘feel-like-everyday’s-a-Saturday’ shoe”. Since it was too long for a tag, they called it Champion. Name the brand and give the two words that are its contribution to the footwear industry and are used generically. 
    
5. This symbol was first incorporated on at least one 1889 model of the Underwood typewriter and subsequently from 1905 all its successful typewriters carried it. In 1971 this person made a breakthrough invention and said to his colleague “Don’t tell anyone! This isn’t what we’re supposed to be working on”. Name the person, his invention and the symbol. 
    
6. The advertisements of which brand in the mid 2000s featured Manoj Night Shyamalan, Tiger Woods, Kate Winslet, Robert De Niro, Venus Williams and Beyonce Knowles? 
    
7. The family member of which famous business group published a book of essays titled “Buried Stories”? 
    
8. Despite this iconic brand’s founder passing away way back in 1888, the company has opened a twitter account in his name which has more than 79,000 followers. Name the twitter account and the brand. 
    
9. What is common to the sale of the library of a British politician Sir John Stanley and the sale of the library Napoleon took with him into exile on St Helena? 
    
10. Identify the company from its logo. 
    

Ten all-correct entries will receive a copy of Geoff Burch’s Go It Alone published by Wiley India (books courtesy: Wiley India). One lucky winner will also receive a cheque for Rs 2,000. Send your entries to strategist@bsmail.in. All entries must carry the postal address of the contestant. Last date for receiving entries: May 15, till 8 pm. Previous winners, employees of Business Standard and Wiley India and their families are not eligible to participate.