The Strategist Quiz (#481)

1. Legend has it that the founder of this brand dreamt of a kind of a beetle some 300 hundred years ago and established a knitting and weaving business in a central European country. His son purchase the brand name that it is still known in the 1930s from an existing UK company. During the same time this family invented a garment when translated meant "a rowing camisole". Name the founder, the brand and the popular name by which the garment is known.
    
2. The mayor of Paris some months ago protested the arrival of this service in her city, warning it would foul the air, snarl traffic and damage local businesses. Also may seriously destabilise the Parisian trade balances. Name the service.
    
3. This company's founder was a mayor of the capital city of Corsica in the early 1930s. He launched his business in the early 1900s with a product that was named after a flower which in turn was named after a famous French general who fought the Napoleonic wars. P&G at one time owned a lot of its brands. Name the person and the product that made him launch his business.
    
4. Connect a mobile app that allows users to create temporary disposable phone numbers in the US and Canada with the nickname used for pre-paid phones.
    
5. Name the software linked to the Syrian conflict where people began using secure connections to bypass government censorship and Internet surveillance.
    
6. This brand when introduced in 1929 was the first of its kind. It has a lot of Hollywood celebrities endorsing it in ads that carry the line "Whose that behind those __". Peter Sellers, Woody Allen, Mia Farrow, Brooke Shields and many more celebrities endorsed this brand. Name it and state its significance.
    
7. Connect the hieroglyphics found at airports, rail stations, highways and other public places and GUI used extensively in the digital world to a social and economic museum in Austria that was set up to inform the Viennese about their city and what do you arrive at?
    
8. Name this couple who are associated with the longest court hearing in an Australian state and involved in one of the longest running property disputes over an unfinished mansion named "The Taj Mahal"?
    
9. Which brand was the first one in the world to introduce the "left hander's shirt"? It was first introduced in India.
    
10. Identify the brand.
    

One lucky winner will receive a cheque for ~2,000. Send your entries to strategist@bsmail.in. All entries must carry the postal address of the contestant. Last date for receiving entries: October 7 till 8 pm. Previous winners and employees of Business Standard and their families are not eligible to participate. The winner is chosen on the basis of the first correct entry received.

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