The Strategist Quiz (#487)

1. An outstanding French chemist and technologist found a commercial way of extracting this metal from its ore. The ore gets its name from a French commune located in the province of Provence in southern France. Emperor Napoleon III was so impressed by it that he funded the propagation of this metal and also went to the extent of having handcrafted jewellery and tableware made out of it. In fact he is said to have given banquets at which his most honoured guests were served in __ cutlery and the hoi polloi had to make do with silver and gold cutlery. Name the metal and its ore. Globally, about 5,000 MT of this metal is now produced.

2. An embarrassment, for this brand that was set up in the late 1810s in the US, was converted into an endorsement when its ad agency O&M used the lines “Guaranteed to Bleed”. The agency targeted readers of the teenage magazine Seventeen and this product went on to become a global success. Name the brand and the product.

3. For what purpose have Richard Branson, Deepak Chopra, Jack Welch, Arianna Huffington and Bill Gates been grouped together?

4. Start with Eastern Airlines in 1957 and arrive at US Airways in 2016. What is being referred to here?

5. Lego became the first big company to stop advertising its products in the __, following a public campaign calling on big companies to drop adverts from newspapers accused of promoting “hatred, discrimination and demonisation” in the UK. Fill in the blank.

6. Connect the French Davis Cup player Robert Halliet and two-time Grand Slam champion Stan Smith of the US and what do you arrive at?

7. Born 1938 and terminated in 1954. Born again in January 1946 and yet again terminated in 1978. What was it?

8. Whose brand/product incorporates these elements or three tiers of shapes — “I” (low-rise), “V” (mid-rise) and “Y” (high-rise)?

9. Which company’s ad reads, “Today we salute a schoolteacher who built a trusted national brand”?

10. What is being represented in the image that has a connection with the Sistine chapel?

One lucky winner will receive a cheque for Rs 2,000. Send your entries to strategist@bsmail.in. All entries must carry the postal address of the contestant. Last date for receiving entries: November 18 till 8 pm. Previous winners and employees of Business Standard and their families are not eligible to participate. The winner is chosen on the basis of the first correct entry received.

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