The Strategist Quiz (#539)

The Strategist Quiz, November 23, 2017

1. This company was founded by a couple in 1859. It handled the baggage of all the delegates attending the Republican Presidential convention at Chicago in 1860 when Abraham Lincoln was nominated. It also helped promote the sale of US War Bonds during World War II. Name the company.

2. Who is opening pop-up stores called “Home of Black Friday” and where?

3. Connect a group of indigenous peoples of South America, the Guarani, a Spanish botanist and physician Pedro Jaime Esteve and Coca-Cola.

4. What is common to the following founders: George Eastman of Kodak, Food pioneer and breakfast cereal tycoon CW Post who founded Post Holdings in Battle Creek, Michigan in the early 1900s and Adolph Herman Joseph Coors, Sr. who founded the Adolph Coors Company (now the Molson Coors Brewing Company) in Golden, Colorado in 1873?

5. This technique used in brand marketing and product management to help a company decide product(s) to add to its portfolio and opportunities they should continue to invest in was a refinement of the BCG matrix. Name the tool and the firm that hired a rival to BCG and got this strategic tool created.

6. Name the brand that was born when a young R&D scientist simply froze shower gel in an ice tray to throw up not only a Eureka moment but also a new category for the product. It was launched in 2009.

7. What is usually the second Monday of December or the last Monday with at least 10 days prior to Christmas called in the US? Name the firm that coined it.

8. MP, Gujarat and UP are the top three states in the production of this spice. An Indic tale states that before an asura impersonating a deva could swallow the immortal elixir called amrit, it fell from his mouth mixed with saliva. The liquid was absorbed by the earth and the spice was born.

9. Which brand’s punch line reads, “A difference that matters”?

10. Identify the brand from the image. It is the symbol of a city in North America and personifies loyalty in marriage.