7Seas Ent develops movie-based game

7Seas Entertainment Limited, a city-based independent IP-based game development company, has created a new film-based casual online game for Varun Sandesh-starrer Tollywood flick ‘Brammi Gaadi Katha’, which was produced under the Multi-Dimensions’ banner. The game was officially launched today in Hyderabad and will be made available on 7Seas’ casual online gaming portal www.onlinerealgames.com .

“The tinsel world and game development companies are increasingly forging alliances as both want to pursue wider audience. 7Seas would also be focusing in this film-based games business opportunity. We have already been active with alliances with film production houses and will continue to go in for similar tie-ups going forward,” L Maruti Sanker, managing director of 7Seas, said in a press release on Thursday.

Film-based games are gaining momentum in the Indian film industry, which churns out the highest number of films a year in the world, as they redefine the storytelling of a film, besides enriching the movie-watching experience. It acts as pre-promotional campaign before the release of the movie. These games are targeted especially towards kids and teenagers. It will increase the user base of the portals, he added.