The company started taking orders from today and shipping would start from February 4, Amazon said in a statement.
According to the company, the new Kindle Paperwhite has features such as a new display technology with higher contrast, built-in light, faster processor and is priced at Rs 10,999 while the Wi-Fi + 3G model would cost Rs 13,999.
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The device would also be available offline across 250 retail outlets such as Croma, Reliance Digital and E-Zone UniverCel.
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