Amway India forays into e-commerce with web portal

Direct selling FMCG company Amway India, has forayed into e-commerce with the launch of its website www.amway.in. The portal is a strategic lever to deliver on Amway's objective of crossing Rs 3,000 crore in revenue by 2010. It is further aimed at leveraging the online medium to further expand the  company's existing distribution network across 5,00,000 Amway Business Owners,  while also providing consumers in semi urban areas with direct access to Amway's expanding product range.

"Having grown from Rs 91 crores to Rs 800 crores in under ten years, we are now poised for further growth and expansion, and need to reach out to a wider  consumer-base. We believe, our enhanced presence on the internet has the  capacity to fuel this growth,” Bill Pinckney, MD and CEO, Amway India said.

The new URL www.amway.in would provide Amway Business Owners (ABO's)  with a round the clock single touch point making it possible for them to access information about their business and place orders any time. The user-friendly  website would have extended features for Amway Business Owner's & facilitate easy ordering.

Designed and implemented by Microsoft, the portal delivers a centralised one-stop touch point for over 4,00,000 Amway Business Owners in India. The extended features of the website will help Amway Business Owners automate the manual process of ordering goods and eliminate the process of physically traveling to pick orders from warehouses.