Apple plans to build team for its electric car 'Project Titan' soon

Project Titan began its life in 2014, when Apple formed a so-called shell company -- the SixtyEight Research -- to work on the car project

Apple
Apple
IANS San Francisco
2 min read Last Updated : Sep 30 2022 | 10:46 AM IST

Tech giant Apple is reportedly planning to build a team for its electric car project -- Project Titan -- before the end of the year.

On the microblogging site, analyst Ming-Chi Kuo wrote, "Apple is building a new team to accelerate the project that was laying dormant during the Covid pandemic".

Apple went through many stages of its rumored car project, never actually confirming nor denying the existence of it, reports ArenaEV.

Industry analysts have been predicting an Apple Car for years now, it began as a simple city car and now it is looking more to be a fully-autonomous vehicle that will not require any input from the driver, the report said.

Project Titan began its life in 2014, when Apple formed a so-called shell company -- the SixtyEight Research -- to work on the car project.

The project has been marred by many changes, teams walking away, direction of the project changing completely, sudden changes of management.

Bob Mansfield, who was the VP of Technologies at Apple, currently leads the project.

With all the restrictions and wider industry aftershocks slowly subsiding, it looks like Apple wants to get back on track with the Titan Project, the report said.

Two years were lost and it will take more time to catch up with the lost work, it added.

--IANS

vc/dpb

 

(Only the headline and picture of this report may have been reworked by the Business Standard staff; the rest of the content is auto-generated from a syndicated feed.)

*Subscribe to Business Standard digital and get complimentary access to The New York Times

Smart Quarterly

₹900

3 Months

₹300/Month

SAVE 25%

Smart Essential

₹2,700

1 Year

₹225/Month

SAVE 46%
*Complimentary New York Times access for the 2nd year will be given after 12 months

Super Saver

₹3,900

2 Years

₹162/Month

Subscribe

Renews automatically, cancel anytime

Here’s what’s included in our digital subscription plans

Exclusive premium stories online

  • Over 30 premium stories daily, handpicked by our editors

Complimentary Access to The New York Times

  • News, Games, Cooking, Audio, Wirecutter & The Athletic

Business Standard Epaper

  • Digital replica of our daily newspaper — with options to read, save, and share

Curated Newsletters

  • Insights on markets, finance, politics, tech, and more delivered to your inbox

Market Analysis & Investment Insights

  • In-depth market analysis & insights with access to The Smart Investor

Archives

  • Repository of articles and publications dating back to 1997

Ad-free Reading

  • Uninterrupted reading experience with no advertisements

Seamless Access Across All Devices

  • Access Business Standard across devices — mobile, tablet, or PC, via web or app

More From This Section

Topics :Apple Incelectric carEV market

First Published: Sep 30 2022 | 10:46 AM IST

Next Story