On March 17, 2020, the banking regulator had said that from June 30, 2021, merchant websites and payment aggregators should not store customer card data. At the request of merchants and payment aggregators, as well as card companies and banks, this timeline was extended until December 31, 2021, and the deadline was again extended by six months.
Earlier this month, Apple had sent a similar alert to businesses, wherein it had said that starting June 1, all campaigns using a credit card issued from a bank in India would be placed on hold. “To avoid a lapse in serving ads to your customers, you can use a credit card issued by a bank outside of India. You can update your payment method by going to the billing tab in your account settings,” the Apple notification had said.